Tuesday 14 September 2010

The "Green" in Marketing

This particular ad has a cute looking polar bear making his way to meet his saviour.

Saviour in this case--- A guy who drives the new Nissan "Leaf" electric car.

Nice ad.

Makes me wonder why many morons argued otherwise. It was laughable when they ridiculed the advertisement stating how can a Polar Bear be considered huggable. Seriously those critics need to get a life.


A must watch! My 1 year old daughter made me replay the ad atleast 15 times.

From the "Green" point of view, I applaud Nissan for being innovative in their advertising and raising awareness about such an important issue such as the melting of the ice caps. Through this simple but effective advertisement idea, they have driven home the point. Even to simplest of minds, the message registers.
According to wikipedia.org, using electric cars would reduce the carbon dioxide emissions because they have zero tail pipe emissions.
Nissan "Leaf" is the first all electric car and provide an inspiration to all the car manufacturers to follow suit and help in reducing the carbon footprint

3 comments:

  1. We bought a partial electric car a few weeks ago. Its a Honda Civic Hybrid. It is not the same as a complete electric car- but atleast it is there halfway. It's a really nice car. I am enjoying driving it.- Renu

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  2. Thats fantastic! Halfway means you have begun and you are aware. Thats the first step. You have inspired me too. I am thinking on the same lines

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  3. hi
    i was just about to say the same thing as amma :)
    i luv that ad so cute :)

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